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Motorola Introduces New Business Line
Of RFID Readers
Motorola
June 23, 2009
Building on its extensive history of enterprise innovation and
industry firsts, Motorola Inc. recently introduced a new series of
business-class fixed radio-frequency identification (RFID) readers.
The Motorola FX7400 series provides maximum functionality in a sleek
package that is less than half the size of traditional fixed RFID
readers, making it ideal for retail stores, offices, and other
customer-facing or business environments. |
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Motorola's new
cost-effective, high-performance fixed RFID reader is built on a new
platform that supports Gen 2 technology and is capable of hosting
third-party, customer-driven embedded applications to meet the
growing requirements of enterprises. As a compact, lightweight,
unobtrusive RFID reader, the FX7400 can be installed under
point-of-sale counters, behind walls or on ceilings – providing an
ideal solution for item level tracking,retail inventory management,
file tracking and asset management applications in environments
where performance and a small footprint are critical. For retailers,
this new reader will help improve employee productivity, reduce
cycle count times and decrease out-of-stock items in order to
improve operations and increase sales. The FX7400 series complements
Motorola's existing portfolio of industrial solutions and opens a
new window of opportunity for retailers and businesses to implement
RFID. Motorola intends to broaden this business-class portfolio with
additional reader options in the future.
"The introduction of the FX series of business-class readers draws
on Motorola's decades of design excellence, typifying its innovation
prowess and commitment to collaborate with customers to create new
and differentiated technologies that meet the specific needs of RFID
customers across varying markets," said Mike Poldino, vice president
of RFID, Motorola Enterprise Mobility Solutions. "With the FX7400
series, Motorola is making it even easier for our business-class
customers to deploy, use, and manage RFID. For our retail customers
in particular, we designed the FX7400 to support the increased
employee and operational efficiencies necessary for an enhanced
in-store customer experience."
The FX7400 series supports deployments worldwide with one single
configuration, making it easy for organizations to deploy and manage
RFID solutions across multiple regions and locations. With the
FX7400 fixed RFID reader, Motorola is introducing the industry's
first plenum rated RFID reader, and includes Power over Ethernet (PoE)
connectivity, which helps users reduce the cost of electrical drops
and the need for external power supplies. The feature-rich FX7400
also includes a unique key hole bracketing design and mounting
bracket for easy mounting onto counters, walls and ceilings.
Customers can choose between models with two- and four- antenna port
configurations, helping to reduce deployment complexity and meet a
variety of application needs at an affordable cost.
Easy to install, configure and manage right out of the box, the
FX7400 series is designed for integration with both Microsoft
BizTalk Server 2006 R2 and IBM WebSphere Premises Server 6.0 and
6.1. It also supports Microsoft .NET Compact Framework 2.0 for
hosting customer applications directly on the reader. The FX7400
offers a variety of security features and leverages standardized
auto discovery, firmware upgrade and monitoring protocols to quickly
and easily manage readers across a network.
"The compact, high performance FX7400 is a major stepping stone in
the industry's effort to innovate standards-based technologies that
encourage the continued growth and broad adoption of RFID solutions
across industries," said Darrell Cavens, director of product
management for BizTalk Server at Microsoft Corp. "We look forward to
working with Motorola to support its new business-class line of
readers, and we believe that our widely adopted Microsoft BizTalk
Server platform coupled with Motorola's FX7400 series readers will
give customers the precise tools they need to quickly and easily
gain real-time visibility into their business processes."
In conjunction with the introduction of the FX7400, Motorola is also
introducing a new reader interface and set of APIs in .NET, C and
Java, enhancing the user experience and making it easier for
application development. Motorola is also releasing ShowCase II, a
new set of software tools to enable a broad range of applications,
including benchmarking, field testing, and firmware and seamless
reader configuration upgrades.
The Motorola FX7400 fixed RFID reader will be available through
Motorola PartnerSelect members and Motorola sales.
It is expected to be available in the U.S. and Europe in the third
quarter of 2009 and globally by the end of the year. |
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