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RFID Safety Solution

Oakland-Alameda County Coliseum Deploys VenueSoft and AeroScout RFID Solution to Enhance Safety for Event Attendees and Staff

Other Topics: RFID Safety Solution 

September 23, 2008

Wi-Fi-Based Active RFID Technology Enables Accurate Deployment of Police, Medical and Facilities Personnel at Popular Sports and Concert Venue

REDWOOD CITY, California - AeroScout, Inc., the leading provider of Unified Asset Visibility solutions, working with VenueSoft, today announced that Oakland-Alameda County Coliseum is using AeroScout’s Wi-Fi-based Active RFID solution to enhance event safety.

Oakland-Alameda County Coliseum and ORACLE Arena are home to the Oakland Athletics, Oakland Raiders and Golden State Warriors, as well as other sporting events, concerts and family shows. Oakland-Alameda County Coliseum has a capacity of 62,000 people and hosts more than 100 events a year. The coliseum recently installed the AeroScout and VenueSoft solution to help staff quickly deploy response teams, such as security, police, medical, or facilities personnel, when issues arise during events. For any given response service, different areas of the coliseum may be served by different companies or departments. If something happens during an event that requires immediate attention, the venue needs to ensure that the right response team is called to the right location as quickly and efficiently as possible.

To solve this problem, Oakland-Alameda County Coliseum’s 150 ushers, positioned throughout the facility, carry VenueSoft’s VenueAlert handheld devices equipped with AeroScout T2 Active RFID tags. Each device has eight one-touch buttons that perform specific pre-coded functions, such as notify police, notify medical, and notify the cleanup crew. If an incident occurs, such as a medical emergency, an usher simply presses the appropriate button to alert the medical response team that serves that specific area of the coliseum. Location information from the AeroScout tags integrated into the handheld devices is used to determine which response team to notify for the particular area of the coliseum. That information is sent to a third-party facilities management system integrated with AeroScout’s MobileView software.

AeroScout is the ideal partner for the Oakland-Alameda County Coliseum implementation because its technology is reliable and works with standard Wi-Fi networks, and because its MobileView software easily integrates with a wide range of third-party applications,” said Randy Wingate, Chief Operating Officer of VenueSoft. “The joint VenueSoft and AeroScout solution has already been tested and used during three events. Based on the success of the project so far, facilities management at the Complex are now planning to extend the solution to the ORACLE Arena as well.”

“While AeroScout is best known for its leadership in Unified Asset Visibility solutions for hospitals, manufacturing and logistics, our Wi-Fi-based Active RFID technology is also well suited for a wide range of other applications, such as venue management and safety,” said Gabi Daniely, Vice President of Marketing and Product Strategy at AeroScout. “VenueSoft has been a great partner and we look forward to working with them on more projects. We’re thrilled that AeroScout is part of a solution to help improve safety and efficiency at one of our local Bay Area event venues.”

About AeroScout
AeroScout is the market leader in Unified Asset Visibility solutions. The company’s products accurately locate and monitor assets and people over standard Wi-Fi networks to improve and automate business processes. AeroScout’s global customer base includes many of the Fortune 500 and the world’s leading hospitals. Founded in 2000, AeroScout pioneered the Wi-Fi visibility market by introducing the industry’s first Wi-Fi-based Active RFID tag, and is widely recognized as leading the market in number of tags shipped. AeroScout is headquartered in Redwood City, Calif., with offices in Europe, Asia, the Middle East, Latin America and Australia. For more information, please visit

AeroScout is a registered trademark of AeroScout, Inc. Wi-Fi is a trademark of the Wi-Fi Alliance. All other trademarks are the property of their respective owners. Information is subject to change without notice.


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