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Revealing RFID Beyond Tracking At RFID Asia Summit
Other topics:
RFID Security Solutions,
RFID Transponder,
RFID
Automated Document Output
RFID Asia
February 12, 2008
A few years ago, Wal-Mart issued a mandate for suppliers to attach
products with RFID tags. Today, only a few suppliers have complied,
or in other words, the mandate does not work effectively in retail
supply chain. 5-cent RFID tag is the most demanded RFID product in
the world. Unfortunately, the product does not exist. The underlying
assumption of large volume purchase to reach the price level of
5-cent has never become reality. |
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"We quickly determined that if RFID tags were
ever going to have a shot at being widely used, a 5-cent price
target was important for both psychological and commercial reasons.
In return, though, the volumes would have to be very high for
example, more than 5 billion bar codes are scanned daily today. The
problem with RFID tags at the time was that the industry was "stuck"
in a higher-margin, lower-volume mind-set." wrote Sanjay Sarma, the
co-founder of MIT's Auto-ID Center (now Auto-ID Lab), and also the
CTO & Director of Oat Systems, in his article “Integrating RFID”
several years ago.
Eventhough Wal-Mart has recently started to
issue an ultimatum to its suppliers shipping to its Sam's Club
warehouse outlet distribution center in Texas, USA with a premium
price of $2 per pallet, it is estimated that over 15,000 Wal-Mart
suppliers have yet to comply with Wal-Mart's RFID mandate, according
to a recent article at Computer Business Review.
While the retail supply chain industry is still waiting for the
coming of 5-cent RFID tag, various RFID applications that do not
rely on 5-cent price level have mushroomed for the past few years in
diverse vertical industries.
RFID & Sensor Technologies
The use of RFID & sensor technologies have become more common
nowadays. Active RFID tags with built-in sensors are readily
available in the market. Applications such as electronic container
seals, intelligent buildings, vital sign measurement of monitored
hospital patients are only a few of applications that require
cost-effective infrastructure. With the increasing number of nodes &
types of sensors in wireless sensor network (WSN), the role of
infrastructure has become more critical to manage sensors &
intelligent networks.
Stephen Dolan, the Director of Sybase Australia and New Zealand, one
of the international speakers in RFID Asia Summit 2008, will unveil
how to integrate business logic and processes with RFID and sensor
technologies, including mobile devices.
"My expectation is that this summit could create people's awareness
of what RFID technology can support to the existing environment,
from biology to medical, from telecommunication to material
engineering," said Dr. Toni Anwar of TGGS Thailand who will present
how to design and implement integrated and intelligent building
automation and security with RFID technology. "This event could also
be a real summit of people, who then will continue in a good RFID
project with another."
Animal and Food Traceability
Predicted as the largest RFID market of all, the use of RFID
technology for animals, food and farming will benefit the food
supply chain in a huge number of ways, including livestock disease
control and merchandising prepared food, according to the latest
report "RFID for Animals, Food and Farming 2007-2011" published by
IDTechEx.
During the RFID Asia Summit 2008, Dr. Urachada Ketprom of NECTEC,
Thailand's National Electronics and Computer Technology Center, will
present how Thailand, the world's largest producer of farm-raised
shrimp and the fourth biggest poultry exporter, uses RFID technology
for animal and food traceability.
"RFID Asia Summit 2008 presents an opportunity to update current
RFID trends and connects people in RFID business or academic
together to exchange information and new conceptual idea for new
application development," said Dr. Urachada Ketprom.
Contactless Smart Card and Near Field Communication (NFC)
From mass transportation to ID cards, contactless smart card has
been the choice for micropayment in cashless society. Now that NFC
is ready to turn mobile phones into credit cards and personal
payment terminals, mobile commerce has also been redefined. Jupiter
Research estimates the total of US$22 billion mobile phone payment
transaction by 2011.
mobile payment and mobile commerce, including mobile wallet and
digital money. Moreover, the transition from EMV to NFC payment, the
latest contactless payment technology, applications, projects and
market trends presented by international renowned speakers such as
Goh Say Yeow, VP & Director Asia of INSIDE Contactless and Chua
Thian Yee, CEO of CASSIS International will also become the
inspiring and thought-provoking discussion during the RFID Asia
Summit 2008.
"I hope this summit will share with the participants the
implementation experience and to do the project right the first
time," said Chua Thian Yee of CASSIS International, a leading
end-to-end security solution and service provider of smart card
innovation, technology and services headquartered in Singapore.
Different from other RFID events, the RFID Asia Summit 2008 to be
held in Jakarta, Indonesia, will integrate conference presentations
by a line up of international renowned speakers, RFID Demonstration
Rally™, exhibition and networking sessions, making the RFID Asia
Summit 2008 a unique one-stop event to learn from RFID experts and
business leaders, experience the latest RFID products and meet
prospective partners and clients.
About RFID Asia Summit 2008
RFID Asia Summit 2008 aims to address the potentials & challenges of
RFID technology & harness the economic opportunities in various
vertical industries in Indonesia & Asia Pacific region. As the only
event in Asia Pacific dedicated for leaders and RFID experts in
charge for the development of businesses in the emerging markets,
RFID Asia Summit 2008 is also endeavored to boost business interests
in RFID technology within the region.
Catering the demand for invaluable insights on the latest Auto-ID,
RFID, Smart Card & Mobile technology, trends & markets, RFID Asia
Summit 2008 will present a line-up of international renowned
speakers who will lead intellectually thought-provoking and
inspiring conference tracks, RFID demonstrations and business
networking sessions.
For more information about the RFID Asia Summit 2008, please visit
The Official Website of RFID Asia Summit 2008 at
summit.rfid-asia.info.
About Indonesis
Indonesia accounts as one of the fastest and vibrantly growing
economy in the South East Asia with more than 6% annual economic
growth. As one of the next major emerging economies with strong
economic growth and commodity trade, Indonesia - the world´s largest
archipelagos boasts a growing demand for RFID technology solutions
in telecommunication, banking & finance, transportation, logistics,
healthcare, oil & gas, mining, building automation, manufacturing,
agriculture and security industries. In conjunction with the
official Indonesian Government's programme of Visit Indonesia 2008,
RFID Asia Summit 2008 will attract both international and local
business leaders and RFID experts in the Asia Pacific region.
As the first country in Southeast Asia that has implemented National
Single Window (NSW), which provides one-stop electronic services for
customs and excise, shipping, bank transfers, insurance and
licensing, including electronic processing of trade documents,
Indonesia is expected to modernize its national infrastructure in
the upcoming years. Various sectors in Indonesia are expected to
grow faster than its annual economic growth. Such sectors include
transport and communications sector that is expected to achieve
annual growth of 6.8% with total value of US$33.23bn by 2011,
according to the latest research on Indonesia's Freight Transport
report published by Business Monitor International.
About RFID Asia
RFID Asia is the Independent Knowledge Centre that helps RFID
vendors and end-users making the best investment, leverage
competitiveness and market share through Radio Frequency
Identification (RFID) technology. As the prominent RFID community in
Asia, RFID Asia is the bridge connecting different stakeholders with
interest in RFID technology. As an independent venture, RFID Asia
helps RFID vendors and end-users alike to achieve their goals.
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