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RFID Middleware
Market Shows Strong Growth Potential as ROI-based Adoption Gains
Ground
Other Topics:
RFID Battery Packs,
Wi-Fi RFID Solution
NewswireToday
July 19, 2007
Palo Alto, CA -- New analysis from Frost & Sullivan, North American
RFID Middleware and Software Markets, reveals that this market earned
revenues of $21.7 million in 2006 and estimates this to reach $113
million in 2013.
The important change from mandate-driven to ROI-driven customer
purchase decisions has influenced the dynamic radio frequency
identification (RFID) market. This focus on ROI will ensure steady and
sustainable growth in the RFID middleware market. Additionally, RFID
middleware products have the ability to facilitate strong returns in
emerging market verticals by ensuring the relevance and usability of
data. |
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New analysis
from Frost & Sullivan (autoID.frost.com), North American RFID
Middleware and Software Markets, reveals that this market earned
revenues of $21.7 million in 2006 and estimates this to reach $113
million in 2013.
If you are interested in a virtual brochure, which provides
manufacturers, end users, and other industry participants an overview
of the latest analysis of the North American RFID Middleware and
Software Markets, then send an email to Sara Villarruel - Corporate
Communications at sara.villarruel[.]frost.com with the following
information: your full name, company name, title, telephone number,
email address, city, state, and country. We will send you the
information via email upon receipt of the above information.
“The RFID market is poised for stronger growth during 2007 and 2008
due to end users’ increased acceptance of RFID as a valuable tool to
increase efficiency in a number of applications,” says Frost &
Sullivan Research Analyst Brendon Ouimette. “Asset management,
inventory management, and work in process visibility applications will
require the type of data management capabilities that RFID middleware
provides.”
By creating valuable knowledge from terabytes of raw data, RFID
middleware has helped garner positive returns in many applications. By
focusing on ROI-based adoption and addressing software and protocol
interoperability, RFID middleware vendors can help broaden the number
of end users and their investments.
However, unlike closed-loop applications such as asset tracking,
open-loop applications have not presented a clear ROI-case due to the
high tag and process costs. Since open-loop applications represent the
largest potential for RFID market growth, and RFID middleware is now
an essential infrastructure component, middleware market growth will
remain linear unless these applications show fast ROI.
Market end-users seeking to increase the probability of attaining
higher returns, without waiting for a 5-cent tag solution, can
increase their chances by maximizing the value of every data capture
point through RFID middleware. However, higher read rates are only a
part of gaining the process visibility that leads to ROI. Those
vendors who offer effective enterprise software integration have a
strong competitive advantage.
“By offering full infrastructure solutions backed up by seamless
enterprise software integration, middleware companies can help
recognize often-elusive ROI in RFID,” notes Ouimette. “Incorporating
that data into enterprise-wide systems gives companies the ability to
draw meaningful conclusions about their business processes and where
they can improve.”
North American RFID Middleware and Software Markets is part of the
Automatic Identification & Security Growth Partnership Service, which
includes research services in the following markets: the North
American RFID passive tag and reader markets, the market for RFID
Middleware in Europe, and the Asia Pacific RFID Supply Chain market.
This Growth Partnership Service also includes other global and
regional research services including video surveillance systems,
biometrics, and access control systems. All research services included
in subscriptions provide detailed market opportunities and industry
trends evaluated following extensive interviews with market
participants. Interviews with the press are available.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been
partnering with clients to support the development of innovative
strategies for more than 40 years. The company's industry expertise
integrates growth consulting, growth partnership service, and
corporate management training to identify and develop opportunities.
Frost & Sullivan serves an extensive clientele that includes Global
1000 companies, emerging companies, and the investment community by
providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets,
technologies, econometrics, and demographics. |
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